Just like fashion and styles, colour trends come and go. Some colours dominate one season only to disappear the next, while others make frequent comebacks. Understanding which colours work best for you will help you make more informed choices and embrace the shades that complement you each and every season.
How do colour trends evolve?
A variety of factors influence the colours we see each season:
- Cultural, Social, and Psychological Influences – Major global events, movements towards sustainability, and a sense of nostalgia (90’s revival anyone?), all impact the colours that feel ‘right’ at any given time. Different colours carry different meanings across cultures, and trends will vary depending on the continent or region you’re in.
- Pantone and Fashion Forecasting – Organisations like Pantone predict seasonal colour trends in advance, setting the tone for both London and New York Fashion Weeks. You might have seen ‘mocha mousse’ making its mark this year (you can revisit the details here).
- Runway and Designer Influence – High fashion designers and the catwalk often set the tone for what we see trickle down to high street fashion. These runway colours often become mainstream in the following seasons as they’re adapted for the high street.
- Retail and Consumer Demand – Shops pay close attention to what sells! When a colour proves popular, you’ll see it making repeat appearances in upcoming seasons.
- Technology and Innovation – Advances in fabric dyeing techniques and sustainability initiatives also shape the colours, and the styles we see.
What colours will I find this spring?
There’s some brighter colours emerging from the rich and berry-like shades we have seen lately, along with some subtle tones. Neutral colours are well represented this season (hello to ‘mocha-mousse mentioned previously!), alongside some earthy tones. I’ll be sharing the key colours (and the trends) you can expect in my seasonal updates out on 1st April – register here.
Having your finger on the colour-trend-pulse doesn’t mean buying and wearing every ‘on-trend’ colour! Adopting those which suit YOU will make better purchases in the long run, and which you can wear each and every year!
Will I be able to find ‘my’ colours?
Colour analysis is the process of determining which shades complement your skin tone, hair colour, and eye colour. When you wear the right colours for you, your complexion looks healthier, your eyes appear brighter, and your overall appearance is more polished. Therefore, finding ‘your’ colours is naturally a concern you may have!
With up to 48 colours in your set of swatches, you will be able to find some of them! This spring / summer 2025 season, I’ve picked out seven key colours that you’ll be able to find for each of the six dominant colour types (Check out the SS25 Colour Trend Guide available from 1st April)
Shopping for your colours can be effortless and help you to avoid impulse buys that sit unworn in your wardrobe because they don’t suit you. Mixing and matching outfits becomes far easier when your wardrobe consists of complementary shades that suit you and work together in harmony. (The ‘shop the look‘ guides contain over 30 garments that suit your colour type and are available from 1st April)
The key is knowing how to choose shades that work for you and your colour type.
How can I make the trends work for me?
The secret to working with seasonal colour and style trends is about adapting and tweaking them to work for you, rather than adopting wholesale:
- If an ‘on-trend’ colour doesn’t suit you, look for a version that’s better suited to you, or consider where you wear it and the fabric.
- Use accessories like scarves, shoes, or jewellery to give a nod to a trend without overwhelming your look.
- Pair on-trend colours with your neutrals for an effortless update.
Spring / summer 2025 trends
My seasonal updates are available from 1st April. Register your interest in ‘seasonal updates’ and gain exclusive pre-launch offers five days ahead of the official launch.
Join the wait list here.